The farther I was from the island, the stronger that feeling became. A deep pride in where I come from, the traditions that shaped me, and the culture that continues to connect Puerto Ricans wherever we are.

Today, that feeling has a symbol.

Corazón Boricua was created to celebrate the stories, traditions, and icons that unite us across generations and across the world. What began as a heart has grown into something bigger—a way to honor our heritage and carry it forward.

Through symbols like the Gallito, Flor de Maga, Boricua y Punto, and others still to come, we celebrate the many ways of being Boricua.

Because no matter where life takes us, Puerto Rico is never far from our hearts.